Assist the department with coordinating social media activities for the organization, including the writing, reviewing and editing of all social media content and creating ad campaigns for ministries by collaborating with staff from across the ministry to promote their goals and messages while maintaining and aligning with the church’s message and image.
Essential Duties and Responsibilities
(Other duties may be assigned)
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification to support ministry goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Google+, and Instagram.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages ministry members and community to take action.
- Monitor social media groups, trends, tools, and applications and recommend actions/ next steps.
- Collaborate with other ministry areas to manage reputation, identify key players and coordinate actions to develop and post content on social media platforms to promote their programs and events.
- Track social media influence measurements, partnering with other ministry areas to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks.
- Prepare reports to update internal staff on usage statistics, and continuous monitoring and coverage of all sites.
- Respond to social media inquiries about online activities in a timely manner.
- Partner with Executive Director to create and manage paid ad campaigns across social media platforms, tracking and analyzing its results and monitoring the social media budget.
- Partner with graphic designers to create graphics to support the online presence of out ministry philosophy, mission, quotes and activities, as well as optimize user experience.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Attendance/Punctuality — Is consistently at work and on time. Ensure work responsibilities are covered when absent. Arrive at meetings and appointments on time.
Computer Skills — Strong working knowledge in the following:
- Microsoft Office Products such as Excel, Power Point, and Word
- Design programs such as InDesign, Illustrator, and Photoshop
- HTML, ASP, JavaScript, SQL, and JQuery
- Ability to work on dual platform (MAC and PC)
- CSS Programming
Customer Service — Manage difficult or emotional customer situations. Respond promptly to customer needs. Solicit customer feedback to improve service. Respond to requests for service and assistance.
Dependability — Use time appropriately and wisely. Follow instructions and respond to management direction. Accept responsibility for own actions.
Design — Generate creative ideas for teaching styles and solutions to problems. Translate concepts and information into images. Use feedback to modify designs. Apply design principles. Demonstrate attention to detail.
Diversity — Demonstrate knowledge of EEO policy. Show respect and sensitivity for cultural differences. Educate others on the value of diversity.
Ethics — Inspire the trust of others by keeping commitments and working with integrity and ethically. Uphold organizational goals.
Interpersonal Skills — Create and maintain a climate of respect and fairness. Focus on solving conflict, not blaming. Maintain confidentiality. Listen to others without interrupting. Keep emotions under control.
Mathematical Skills — Ability to apply concepts of basic algebra and geometry. Present numerical data effectively.
Oral Communication — Ability to communicate primarily in English. Speak clearly and persuasively in positive and/or negative situations. Listen and get clarification in order to respond to questions.
Planning/Organizing — Prioritize and plan work activities. Plan for additional resources. Set goals and objectives. Develop realistic action plans.
Problem Solving — Identify and resolve problems in a timely manner and demonstrate the ability to develop alternative solutions. Gather and analyze information in order to develop alternative solutions. Work well in group problem solving situations.
Professionalism — Approach others in a tactful manner by showing respect and consideration regardless of status or position. React well under pressure by keeping emotions under control.
Project Management — Coordinate and develop project plans and manages project team activities. Communicate changes and progress. Complete projects on time and within set budget.
Quality — Demonstrate accuracy and thoroughness. Look for ways to improve and promote quality. Apply feedback to improve performance. Monitor own work to ensure quality.
Reasoning Ability — Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Safety and Security — Observe safety and security procedures. Report potentially unsafe conditions. Use equipment and materials properly.
Technical Skills — Assess own strengths and weaknesses. Pursue training and development opportunities. Strive to continuously build knowledge and skills. Share expertise with others.
Teamwork — Balance team and individual responsibilities. Exhibit objectivity and openness to others’ views and ideas and is willing to try new things. Give and welcomes feedback. Contribute to building a positive team spirit. Put success of team above own interests. Support everyone’s efforts to succeed.
Written Communication — Write routine reports and other correspondence clearly and informatively and can vary writing style to meet needs. Edit work for spelling and grammar. Able to read and interpret written information, primarily in English.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree or equivalent experience in Journalism, Public Relations, Communications, Information Technology or related field; two years direct responsibility a copy writer or social media coordinator; strong working knowledge of marketing principles; excellent communication skills (clean, articulate, and professional in speaking and writing) A working knowledge of best social media and basic internet protocols is essential.
Knowledge, Skills and Abilities
- Technical knowledge and understanding of social media platforms, metrics and tracking.
- Knowledgeable of Adobe Cloud Suite
- Project management and organizational skills
- Graphic design skills
- Ability to work in a fast paced environment while meeting tight deadlines.
Spiritual Commitment
All employees are expected to commit to Christ and to the philosophy, ministry and vision of OCBF and to help the church to meet the spiritual, social, emotional and physical needs of the church family.
Members are asked to commit to:
- Consciously pursuing spiritual growth by participating in the vital experience of the church (Education, Fellowship, Outreach and Worship).
- Faithfully give at least 10% of their income to the ministry of OCBF.
- Faithfully serve in one of the ministries of the church in a volunteer capacity.
- Agree to read and function under the guidelines and authority of the Church Constitution and By-Laws.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
